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This paper shows that a seller can benefit from strategically “demarketing” its product, meaning visibly suppressing marketing efforts to reduce demand. Demarketing lowers expected sales ex ante but improves product quality image ex post, as the market attributes good sales to superior...
Persistent link: https://www.econbiz.de/10009580304
For many goods and services, such as cellular-phone service and debit-card transactions, the price of the next unit of service depends on past usage. As a result, consumers who are inattentive to their past usage but are aware of contract terms may remain uncertain about the price of the next...
Persistent link: https://www.econbiz.de/10010195105
Past studies of gender and hierarchy document that the proportion of women declines as one looks up levels of the organizational hierarchy. With few exceptions, studies have conceived of the glass ceiling as reflecting disparities in internal promotion. Recent research has questioned this...
Persistent link: https://www.econbiz.de/10010195110