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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Brand image"
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand image
Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
206
Markenimage
43
Brand management
42
Markenführung
42
International marketing
36
Internationales Marketing
35
Designation of origin
27
Environmental consciousness
27
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27
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27
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25
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24
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19
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Präferenztheorie
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13
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12
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12
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11
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209
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Hoffmann, Stefan
4
Christodoulides, George
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Pelsmacker, Patrick de
3
Agovino, Massimiliano
2
Aiking, Harry
2
Asche, Frank
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cleveland, Mark
2
Diallo, Mbaye Fall
2
Ge, Jiaye
2
Gorton, Matthew
2
Guzman, Francisco
2
Han, C. M.
2
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2
Koo, Yoonmo
2
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2
Nayga, Rodolfo M.
2
Ricci, Elena Claire
2
Stranieri, Stefanella
2
Takahashi, Ryo
2
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2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Journal of retailing and consumer services
1,543
Journal of business research : JBR
1,485
International journal of hospitality management
522
International journal of consumer studies
323
SpringerLink / Bücher
299
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
253
The journal of product & brand management
242
Tourism management : research, policies, practice
231
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Journal of marketing communications
220
Journal of travel and tourism marketing
220
Journal of Islamic marketing
217
The journal of brand management : an international journal
212
International journal of advertising : the review of marketing communications
198
Journal of international consumer marketing
196
International journal of contemporary hospitality management
193
Working paper / National Bureau of Economic Research, Inc.
191
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
188
Journal of retailing
186
Marketing intelligence & planning
186
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
169
Journal of promotion management : innovations in planning and applied research
169
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
166
Journal of the Academy of Marketing Science
161
The international review of retail, distribution and consumer research
161
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
158
Journal of strategic marketing
152
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Discussion papers / CEPR
143
Food policy : economics planning and politics of food and agriculture
143
Journal of marketing
142
The journal of services marketing
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
Marketing letters : a journal of research in marketing
141
European journal of marketing
140
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
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ECONIS (ZBW)
209
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1
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209
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date (oldest first)
1
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
4
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
5
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
6
The impact of repeated ad exposure on spillover from low fit extensions to a global
brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
7
The relationship between
brand
love and actual
brand
performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
8
The variable nature of country-to-
brand
association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
9
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
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