As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...

One-size-fits-all cluster policies have been rightly criticized in the literature. One promising approach is to focus cluster policies on the specific needs of firms depending on the stage of development (emergence, growth, sustainment or decline) their cluster is in. In this highly insightful...

Recommended readings (Machine generated): Abernathy, W.J. and Utterback, J.M. (1978), 'Patterns of innovation in technology', Technology Review, 80 (7), 40-47. -- Chesbrough, H. (2003), Open Innovation: The New Imperative for Creating and Profiting from Technology, Boston, MA: Harvard Business...

Contents: 1. Innovating for trust -/ Marika Lüders, Tor W. Andreassen, Simon Clatworthy and Tore Hillestad -- Part I Trust and service innovation -- 2. Trust and service innovation / Siv Skard -- 3. Trust, risk and self-service technologies: Suggestions for future research / Herbjørn Nysveen...

Readers with interests in managing knowledge- and innovation-intensive businesses and those who are seeking new insights about how knowledge economies work will find this book an invaluable reference tool. Chapters deal with issues such as open innovation, wellbeing, and digital work that...

Innovation networks in industries and sectoral systems: an introduction / Franco Malerba and Nicholas S. Vonortas -- Innovation networks in industry / Nicholas S. Vonortas -- The dynamics of networks and the evolution of industries: a survey of the empirical literature / Lorenzo Zirulia --...

Localized creativity, small high-tech entrepreneurship, related innovation platforms, social capital embedded in dynamically open territorial communities and context-specific though continuously upgrading policy platforms are all means to face new challenges and to promote increased absorptive...