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Modern-day business leaders need to manage diverse global organisations and teams that work in international contexts. Intercultural Management in Practice will assist organisations of all types to manage diversity and promote inclusion in their national and international operations and markets....
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In finding the logical by way of the illogical in Knowledge Management strategy, this book highlights key challenges and opportunities for businesses looking to improving the efficacy and extent of their knowledge management infrastructure.
Persistent link: https://www.econbiz.de/10012296474
The 21st century economy is fuelled by knowledge. Today, knowledge is more than an idea - it is an economic commodity. An organization's knowledge capital is a competitive and comparative advantage. Every organization must now invest in the knowledge assets of all its employees. Learning is the...
Persistent link: https://www.econbiz.de/10012662875
Organizations are increasingly aware of the role that culture plays in implementing strategies. The adage "culture eats strategy for breakfast everyday' shows how important it is to understand, monitor, and calibrate company culture. This means shaping the behaviour of leaders, managers, teams,...
Persistent link: https://www.econbiz.de/10014424796
Over the past century, intelligence has evolved as a practice in several distinct domains. In each domain, it is a unique set of tactics grown out of day to day practices. Its practice has been limited to functional units in large, well-funded enterprises. However, in the knowledge economy,...
Persistent link: https://www.econbiz.de/10013542824
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. 'New Perspectives on Critical Marketing and Consumer Society' is a groundbreaking textbook allowing readers to understand … social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital … how current advances in business and marketing are looking at different approaches for a radically new landscape in …
Persistent link: https://www.econbiz.de/10012642715
Persistent link: https://www.econbiz.de/10012296488
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The … several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the … need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to …
Persistent link: https://www.econbiz.de/10011905514