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This volume explores the work environment in multinational corporations. To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. Twenty-two authors from six countries identify the...
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1. The Notion of Competence -- 2. Personal Selling in the Service Sector as a Marketing Promotional Tool -- 3 …
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This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...
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This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both “closure” and...
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