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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Lutzky, Christian"
~person:"Vogel, Verena"
~subject:"Schätzung"
~subject:"Werbewirkung"
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Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515590
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Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
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