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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Lutzky, Christian"
~person:"Weißgerber, Anja"
~subject:"Schätzung"
~subject:"Werbewirkung"
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
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