Dadzie, Kofi; Evans, Jocelyn; Mack, Rhonda - In: Global Business and Economics Review 12 (2010) 1/2, pp. 100-114
This study focuses on a national sample of customers who used commercial bank products/services in Ghana. The results demonstrate that social and cultural influences are important determinants of marketing practices of banking institutions in Ghana. Although, societal leaders are critical of the...