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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur; Grégoire, Yany; Suri, Anshu - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod; Rokonuzzaman, Md; Paswan, Audhesh; … - In: Industrial marketing management : the international … 108 (2023), pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur; Puzakova, Marina - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494