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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Beyond brand loyalty : brand sustainability
Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur; Grégoire, Yany; Suri, Anshu - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur; Puzakova, Marina - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494