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Network picturing : an action research study of strategizing in business networks
Abrahamsen, Morten H.; Henneberg, Stephan; Huemer, Lars; … - In: Industrial marketing management : the international … 59 (2016), pp. 107-119
Persistent link: https://www.econbiz.de/10011622832
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman; Cao, Guangming; Duan, Yanqing - In: Industrial marketing management : the international … 84 (2020), pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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Different recipes for success in business relationships
Zaefarian, Ghasem; Thiesbrummel, Christoph; Henneberg, … - In: Industrial marketing management : the international … 63 (2017), pp. 69-81
Persistent link: https://www.econbiz.de/10011730119
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic : exploratory case studies from Finland
Zahoor, Nadia; Golgeci, Ismail; Haapanen, Lauri; Ali, Imran - In: Industrial marketing management : the international … 105 (2022), pp. 502-514
Persistent link: https://www.econbiz.de/10013494034