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Industrial marketing management : the international journal for industrial and high-tech firms
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Network picturing : an action research study of strategizing in business networks
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Huemer, Lars
; …
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 107-119
Persistent link: https://www.econbiz.de/10011622832
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman
;
Cao, Guangming
;
Duan, Yanqing
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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Different recipes for success in business relationships
Zaefarian, Ghasem
;
Thiesbrummel, Christoph
;
Henneberg, …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 69-81
Persistent link: https://www.econbiz.de/10011730119
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