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Use of Contact Form in Development of Prosumer Innovations
Wyslocka, Elżbieta A.; Szczepaniak, Waldemar; Biadacz, … - In: International Journal of Ambient Computing and … 9 (2018) 2, pp. 67-77
Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of consumers, they are engaged in production, promotion and consumption of co-produced goods or...
Persistent link: https://www.econbiz.de/10012042677
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Use and Misuse of Technology in Marketing: Cases from India
Fatma, Sabeeha - In: International Journal of Technoethics (IJT) 9 (2018) 1, pp. 27-36
people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …
Persistent link: https://www.econbiz.de/10012048337