Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …