' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …

people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …