Gerpott, Torsten J. - In: International Journal of E-Business Research (IJEBR) 7 (2011) 1, pp. 1-22
To date, the majority of mobile network operator (MNO) customers have not used mobile Internet (MI) offerings. Therefore, it is important to gain a better understanding of (1) how MNO customers perceive MI attributes, (2) how these perceptions are related to MI acceptance, and (3) the extent to...
