ATTRIDGE, JIM - In: International Journal of Innovation Management (ijim) 11 (2007) 02, pp. 215-243
The innovation process in the biopharmaceutical sector is influenced by long business cycles, multiple stakeholders and … complex interactions. Early models of the innovation process are inadequate to capture the complexity of innovation in the … practice.Many partial models of the innovation process which equate innovation to inventive research, patenting and product …