DOBNI, C. BROOKE - In: International Journal of Innovation Management (ijim) 14 (2010) 02, pp. 331-357
, resources, and its innovation orientation. Using a sample of Canadian organizations, this study examines the relationships … between an organization's innovation orientation and the types of competitive strategies they pursue.An innovation orientation … implementation of proactive growth-based strategies. Organizations that possess high innovation orientations engage in value creation …