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Investigation of Consumer Behavior: A Study on Organic Wine
Baziana, Sotiria; Tzimitra-Kalogianni, Eirini - In: International Journal of Social Ecology and Sustainable … 7 (2016) 1, pp. 50-61
Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic...
Persistent link: https://www.econbiz.de/10012047687
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Use and Misuse of Technology in Marketing: Cases from India
Fatma, Sabeeha - In: International Journal of Technoethics (IJT) 9 (2018) 1, pp. 27-36
people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …
Persistent link: https://www.econbiz.de/10012048337