One of the most important elements of economic and business activity is developing a strategic marketing plan to … improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of … of the main models in the field of consumer research. This paper identifies the usefulness of CA as a marketing strategy …

people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …