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Werbung
Consumer behaviour
518
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518
Gastronomie
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175
Dienstleistungsqualität
145
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Jang, Soocheong
3
Jeong, EunHa
3
Liu, Qing
2
Mattila, Anna S.
2
Bai, Billy
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Busser, James A.
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Cheng, Yuqiao
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International journal of hospitality management
International journal of advertising : the review of marketing communications
115
Journal of business research : JBR
78
Journal of marketing communications
74
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
50
Journal of promotion management : innovations in planning and applied research
46
Journal of retailing and consumer services
37
International journal of internet marketing and advertising : IJIMA
33
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Health marketing quarterly
17
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Young consumers : insight and ideas for responsible marketers
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
Journal of international consumer marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing intelligence & planning
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Journal of marketing research
9
Global business review
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
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ECONIS (ZBW)
10
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1
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
2
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
3
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
4
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
7
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
8
You are what you speak : influence of future time reference (FTR) in healthy menu promotion
Jeong, EunHa
;
Jun, Jinhyun
;
Kim, Jewoo
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014325640
Saved in:
9
When are vivid hotel photos effective? : the moderating effects of resource scarcity and
brand
level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
10
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
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