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~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~subject:"Confidence"
~subject:"Werbung"
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Confidence
Werbung
Brand management
59
Markenführung
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49
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43
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Abbasi, Amir Zaib
1
Aziz, Shahab
1
Barasz, Kate
1
Bhatti, Tariq
1
Engeler, Isabelle
1
Fayyaz, Muhammad Shahzeb
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Ilyas, Gunawan Bata
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Junaidi, Junaidi
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Khalil Hussain
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Muhammad Farrukh Abid
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Shamim, Amjad
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Smith, Robert W.
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Steenkamp, Jan-Benedict E. M.
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Tajibu, Muhammad Jibril
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Thomson, Matthew
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Umar, Zainal Abidin
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Ur Rehman, Fazal
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Walker Reczek, Rebecca
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Journal of Islamic marketing
Journal of consumer research : JCR ; an interdisciplinary journal
Journal of business research : JBR
36
International journal of advertising : the review of marketing communications
29
Journal of retailing and consumer services
23
Journal of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
The journal of product & brand management
16
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising
12
The journal of brand management : an international journal
12
Journal of promotion management : innovations in planning and applied research
11
SpringerLink / Bücher
11
Asia Pacific journal of marketing and logistics
10
Journal of hospitality marketing & management
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of promotion management : JPM
7
Marketing letters : a journal of research in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of historical research in marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
European journal of marketing
4
Global business review
4
International marketing review
4
International review on public and non-profit marketing
4
Journal of global fashion marketing : JGfM
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of media business studies
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ECONIS (ZBW)
9
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9
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1
How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
2
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
3
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
4
From mix-and-match to head-to-toe : how brand combinations affect observer trust
Engeler, Isabelle
;
Barasz, Kate
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 562-585
Persistent link: https://www.econbiz.de/10012799012
Saved in:
5
The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.
;
Smith, Robert W.
;
Walker Reczek, Rebecca
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
Saved in:
6
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
7
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
8
Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma
;
Mansoor, Mahnaz
;
Rabbani, Sajeela
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Saved in:
9
The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin
;
Aziz, Shahab
;
Bhatti, Tariq
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969
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