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Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny; Ilyas, Gunawan Bata; Umar, Zainal Abidin; … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
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Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
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Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal; Zeb, Ali - In: Journal of Islamic marketing 14 (2023) 9, pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
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Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma; Mansoor, Mahnaz; Rabbani, Sajeela - In: Journal of Islamic marketing 13 (2022) 6, pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
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The impact of brand familiarity, perceived trust and attitude on investors' decision-making in Islamic stock market
Maizaitulaidawati Md Husin; Aziz, Shahab; Bhatti, Tariq - In: Journal of Islamic marketing 14 (2023) 8, pp. 2009-2026
Persistent link: https://www.econbiz.de/10014314969