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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"Dwivedi, Yogesh Kumar"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Vertrauen"
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KMU
Konsumentenverhalten
Vertrauen
Consumer behaviour
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E-commerce
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Electronic Commerce
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Internet marketing
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Kundenbindungsprogramm
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Online coupons
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Dwivedi, Yogesh Kumar
Choi, Jeonghye
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Hjort, Klas
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Belhadi, Amine
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2
Kamble, Sachin S.
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Wincent, Joakim
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Journal of business research : JBR
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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