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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Advertising effects"
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Advertising effects
Brand management
43
Markenführung
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Consumer behaviour
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Brand image
24
Markenimage
24
Beziehungsmarketing
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brand
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brand personality
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Anbuudayasankar S. P.
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Arora, Nilesh
1
Baeck, Sunmee
1
Jeon, Jung Ok
1
Jublee, Daniel Inbaraj
1
Parsad, Chandan
1
Poongkundran T.
1
Prashar, Sanjeev
1
Rahman, Rehenuma
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
44
International journal of advertising : the review of marketing communications
42
Journal of marketing communications
32
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
18
Journal of promotion management : innovations in planning and applied research
18
The journal of brand management : an international journal
17
Journal of advertising research
15
Journal of retailing and consumer services
15
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
10
Journal of promotion management : JPM
9
Marketing intelligence & planning
9
Springer eBook Collection / Business and Economics
9
Asia Pacific journal of marketing and logistics
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of hospitality management
7
International journal of sports marketing & sponsorship
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing
5
International journal of consumer studies
5
Journal of current issues and research in advertising
5
Journal of global marketing
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Research
5
European journal of marketing : EJM
4
Global business review
4
Innovatives Markenmanagement
4
International journal of market research
4
Journal of global fashion marketing : JGfM
4
Journal of media business studies
4
Marketing : ZFP ; journal of research and management
4
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ECONIS (ZBW)
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1
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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