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Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong - In: Journal of promotion management : JPM 22 (2016) 5, pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio; Bernal, Jorge - In: Journal of promotion management : JPM 22 (2016) 6, pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of promotion management : JPM 24 (2018) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun - In: Journal of promotion management : JPM 22 (2016) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
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Advertising implications of millennials' motives and device-platform consideration sets : an exploratory study
Kassaye, W. Wossen; Hutto, Alexandra - In: Journal of promotion management : JPM 22 (2016) 1, pp. 16-33
Persistent link: https://www.econbiz.de/10011522016
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Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
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Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo; Sohn, Steve H. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
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Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177
Persistent link: https://www.econbiz.de/10011875367