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~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbung"
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Werbung
Consumer behaviour
1,534
Konsumentenverhalten
1,533
Beziehungsmarketing
395
Relationship marketing
395
Einzelhandel
368
Retail trade
368
Online retailing
277
Online-Handel
277
Customer satisfaction
270
Kundenzufriedenheit
270
Brand management
229
Markenführung
229
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197
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197
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195
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Emotion
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Innovation adoption
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Luxury goods
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68
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Fashion
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Food retailing
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Lebensmitteleinzelhandel
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Thaichon, Park
4
Septianto, Felix
3
Hamelin, Nicolas
2
Quach, Sara
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
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Chicheportiche, Laëtitia
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Chiew, Tung Moi
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Cho, Minhee
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Chung, Te-Lin Doreen
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Das, Manoj
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Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
115
Journal of business research : JBR
78
Journal of marketing communications
74
Journal of advertising research
60
International journal of advertising : the quarterly review of marketing communications
54
Journal of advertising
50
Journal of promotion management : innovations in planning and applied research
46
International journal of internet marketing and advertising : IJIMA
33
Journal of promotion management : JPM
26
Psychology & marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Health marketing quarterly
17
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing letters : a journal of research in marketing
16
Young consumers : insight and ideas for responsible marketers
16
Journal of current issues and research in advertising
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
Journal of international consumer marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing intelligence & planning
12
European journal of marketing
11
Journal of consumer marketing
11
Journal of marketing research : JMR
11
International journal of hospitality management
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Journal of marketing research
9
Global business review
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Marketing science
8
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ECONIS (ZBW)
37
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1
The role of interactivity from Instagram advertisements in shaping young female
fashion
consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
2
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being,
brand
engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of
brand
vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
Optimal generic and
brand
advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
Saved in:
9
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
10
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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