Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and...

This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries....

A Comparative History of Commerce and Industry, Volume I offers a subjective review of how the cultural, social and economic institutions of commerce and industry evolved in industrialized nations to produce the institution we now know as business enterprise

This book examines the linkage between central bank structure, central bank autonomy-with respect to setting its monetary policy goals, choosing its policy mechanisms, legal independence, and financial independence-and monetary policy, both in select benchmark countries and at a broader...

This book presents contributions by leading academics and practitioners from central banks to shed light on the function and impact of cash in Asian countries. It explores the impact of cash on society, the role of cash in monetary policy, and the future of cash in various monetary systems,...

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...

Julian Gulden untersucht Determinanten und Kontextfaktoren der Akzeptanz und Nutzung von Investment Management FinTechs. Auf Basis eines Modells mit theoretisch und praktisch hergeleiteten Einflussfaktoren werden Konsumentenbedürfnisse und Konsumentenverhalten analysiert. Es lässt sich...

Die Sharing Economy boomt. Die Beitragsautoren des vorliegenden Sammelbandes untersuchen Motive, Einstellungen und Effekte dieser neuartigen digitalen Kultur des Teilens und zeigen ihre Potentiale für nachhaltiges Wirtschaften auf. Sie beleuchten innovative Onlineplattformen des Peer-to-Peer...

Dieses Buch zeigt, dass das Stadtleben der Zukunft möglicherweise ein „Shared City Life“ sein wird, indem die Bevölkerung mehr und mehr Sharing-Ansätze nutzt. Damit dieses Shared City Life den Interessen der Stadt selbst entspricht und nicht nur Externe, etwa internationale...