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~isPartOf:"Lehrbuch"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Ahlert, Dieter"
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter
;
Kenning, Peter
;
Brock, Christian
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2018
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2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011775659
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Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter
;
Kenning, Peter
;
Brock, Christian
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2020
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012216426
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