Heiman, Amir; McWilliams, Bruce; Shen, Zhihua; … - In: Management Science 47 (2001) 4, pp. 532-546
Firms use samples to increase the sales of almost all consumable goods, including food, health, and cleaning products. Despite its importance, sampling remains one of the most under-researched areas. There are no theoretical quantitative models of sampling behavior other than the pioneering work...