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Grassroots Participatory Budge...
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Armutsbekämpfung
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
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Redefining the bottom of the pyramid from a marketing perspective
Yurdakul, Dicle
;
Atik, Deniz
;
Dholakia, Nikhilesh
- In:
Marketing theory
17
(
2017
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10011824981
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3
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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