//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Research"
~person:"Hassemer, Michael"
~person:"Woisetschläger, David"
~subject:"Germany"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Learning by simulation - compu...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Kommunikation
Marketing
4
Deutschland
2
Marketingforschung
2
Online-Werbung
2
Verbraucherverhalten
2
Werbewirkung
2
Advertising
1
Advertising effects
1
Advertising planning
1
Brand image
1
Consumer behaviour
1
Digital platform
1
Digitale Plattform
1
Electronic Shopping
1
Football
1
Fußball
1
Fußballbundesliga
1
Geistiges Eigentum
1
Geschäftsverbindung
1
Gewerblicher Rechtsschutz
1
IP-Management
1
Innovation
1
Intellectual property management
1
Kaufmotivation
1
Kommunikationsstrategie
1
Konsumentenverhalten
1
Lebenszyklus <Wirtschaft>
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Markenimage
1
Markenpolitik
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Patentpolitik
1
Personalisierung
1
Professional sports
1
Profisport
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
1
Language
All
German
2
Author
All
Hassemer, Michael
Woisetschläger, David
Pechlaner, Harald
2
Proff, Heike
2
Ritsert, Rolf
2
Tretter, Michael
2
Vera, Antonio
2
Backhaus, Christof
1
Becker, Tilman
1
Brunner-Sperdin, Alexandra
1
Dabbert, Stephan
1
Dreisbach, Jan
1
Elsässer, Anne
1
Friedländer, Benjamin
1
Grove Ditlevsen, Marianne
1
Gust, Benjamin
1
Habisch, André
1
Hachenberg, Michael
1
Hack, Andreas
1
Haller, André
1
Harhoff, Dietmar
1
Heite, Jonas
1
Kaiser, Stephan
1
Kochhan, Christoph
1
Nielsen, Martin
1
Pedersen, Anne Grethe Julius
1
Reitberger, Wolfgang
1
Rose, Christoph
1
Schaefer, Christina
1
Schmal, Sina Kim
1
Schneckenleitner, Peter
1
Spangler, Manuela
1
Stauf, Christian
1
Steinkamp, Anna M.
1
Stumpf, Marcus
1
Szybisty, Gregor
1
Treffer, Armand
1
Wildner, Martin
1
Wuketich, Marius Reinhold
1
Wöhr, Andrea
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Technische Universität Braunschweig
1
Published in...
All
Research
Applied Marketing Science / Angewandte Marketingforschung
2
Springer eBook Collection
1
SpringerLink / Bücher
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
Saved in:
2
Ganzheitliches Intellectual Property Management im Unternehmen
Stauf, Christian
-
2016
Persistent link: https://www.econbiz.de/10011477798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->