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"This paper combines a natural policy experiment and randomized lab experiments to estimate the differential impacts of counterfeiting on the sales and purchase intent of branded products of various quality levels. I collect new product-line level panel data from Chinese shoe companies from...
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overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a … resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly … research, this volume will be of interest to researchers, academics and students in marketing and consumption studies …
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