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~accessRights:"restricted"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Ahlert, Dieter"
~person:"Belz, Christian"
~subject:"Markenpolitik"
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter
(
ed.
);
Evanschitzky, Heiner
(
ed.
); …
-
2004
Vertrieb" wendet sich an Dozenten und Studierende der Betriebswirtschaftslehre mit den Schwerpunkten
Marketing
und Handel …
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