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Goddesses of the household : Martha Van Rensselaer and the role of home economics in marketing theory
Zuckerman, Mary Ellen - In: The Routledge companion to marketing and feminism, (pp. 17-30). 2022
Persistent link: https://www.econbiz.de/10014474303
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Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark - In: The Routledge companion to marketing and feminism, (pp. 31-44). 2022
Persistent link: https://www.econbiz.de/10014474306
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Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie - In: The Routledge companion to marketing and feminism, (pp. 59-71). 2022
Persistent link: https://www.econbiz.de/10014474311