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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
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An integrated perspective of value creation and capture : a systematic literature review
Minerbo, Claudio; Brito, Luiz Artur Ledur - In: The journal of business & industrial marketing 37 (2022) 4, pp. 768-789
Persistent link: https://www.econbiz.de/10013165216
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Types of embedded ties in buyer-supplier relationships and their combined effects on innovation performance
Charterina, Jon; Basterretxea, Imanol - In: The journal of business & industrial marketing 31 (2016) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10011486445
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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Improving new product development performance by risk management
Salavati, Mehran; Tuyserkani, Milad; Mousavi, Seyyede … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 418-425
Persistent link: https://www.econbiz.de/10011524035
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Proximity as determinant of business cooperation for technological and non-technological innovations : a study of an agribusiness cluster
Geldes, Cristian; Heredia, Jorge; Felzensztein, Christian; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 168-179
Persistent link: https://www.econbiz.de/10011609419
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New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D
Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 180-191
Persistent link: https://www.econbiz.de/10011609437
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329