Burns, David J.; Gupta, Pola B.; Burns, Steven D. - In: Social Responsibility Journal 9 (2013) 3, pp. 454-464
collegiate business students' sentiment toward marketing. Design/methodology/approach – Students attending marketing classes at … questionnaires included the Index of Consumer Sentiment toward Marketing (ICSM). Findings – For overall sentiment toward marketing … and for each of the aspects of marketing, significant (at the 0.05 level) differences are noted. In each instance …
