importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative …

This book provides new insights into combining economic theory and ethics, and how to formulate policies to combat the … roots of poverty. Since a large part of the world’s working population is underpaid, and does not have enough income to feed … approach, a price theory based on ethics and Universal Human Rights. The book explains why there is a need for a paradigm …

1.What is ‘Fair’: different opinions -- 2.Ethics: Human rights and basic needs -- 3.Concepts derived from the Human …This book provides new insights into combining economic theory and ethics, and how to formulate policies to combat the … roots of poverty. Since a large part of the world’s working population is underpaid, and does not have enough income to feed …