shopping frequency. Retailers could employ direct marketing to target specific audiences who look forward to receiving store …

John Deere and New Holland brand names appearing as marketing assets and Valtra, Massey Ferguson, and Case IH as marketing … experiential marketing strategy. Special attention should be given to the location of dealers and the service they provide …

Purpose – The purpose of this paper is to report on a full-scale testing of the role of marketing and its relevance in … of marketing in SMEs. Design/methodology/approach – A positivist approach relied on the use of the hypothetico … marketing in SMEs has been thoroughly investigated and tested. The model offers a straightforward way of diagnosing the …

This paper examines the use of marketing exchange theory in the nonprofit sector and argues that current mainstream … marketing theory is ill equipped for such use. It is argued that this is due to its continued reliance on neoclassically derived … could be adopted by nonprofit marketing. In this sense nonprofit marketing could start to drive theory development in …