Shugan, Steven M. - In: Marketing Science 26 (2007) 1, pp. 1-17
externalities (e.g., short-term unemployment, lower wages, and burdens on society). Innovation does require labor to move from …Questionable methods for increasing nominal wages reduce real wages (i.e., buying power) by creating inflation …, shortages, lower quality, and long-term unemployment. To increase real wages (i.e., the ability to buy more), economic …