Showing 1 - 10 of 366
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009431140
In order to implement and maintain quality circle programs as vehicles for achieving increased worker productivity, corporate leaderships may resort to unethical managerial tactics. A critical analysis, drawing upon and interweaving the data garnered from both the Florida Power & Light Quality...
Persistent link: https://www.econbiz.de/10009431564
High-involvement work practices may empower employees to their jobs better, and also empower them at the bargaining table. This paper considers whether non-universal adoption of productivity-enhancing work practices may, at least in part, be explained by this dual nature of empowerment. It...
Persistent link: https://www.econbiz.de/10009476282
We study the earnings of executives of for-hire trucking companies from 1977 to 1986. Following deregulation of the U.S. trucking industry in 1979–1980, the real earnings of trucking firm executives (corporate officers) fell for a year or two, but then stabilized and, in the mid-1980s,...
Persistent link: https://www.econbiz.de/10009476283
Venture capital is a potent source of R&D financing which contributes significantly to technological innovation output in the form of patented inventions. Scholars have argued that tighter protection of intellectual property rights reduces expropriation risks and encourages venture capitalists...
Persistent link: https://www.econbiz.de/10009476303
The paper develops a new theoretical perspective on the phenomenon of dispersed entrepreneurship in large multinational corporations (MNCs). We argue that the creation and sharing of knowledge in entrepreneurial initiatives involving MNCs is underpinned by a behavioural theory of entrepreneurial...
Persistent link: https://www.econbiz.de/10009476311
We develop and test a new perspective on dispersed entrepreneurship within the multinational corporation (MNC). Various literatures suggest that corporate, subsidiary, and individual level factors can lead to entrepreneurial initiatives diffusing outward from a subsidiary to other MNC units. We...
Persistent link: https://www.econbiz.de/10009476313
Venture capital is appropriately referred to as risk capital. It is notorious for its high failure rate. Thus selection criteria used by venture capitalists (VCs) for screening and evaluating investment opportunities are of utmost importance. They define chances of success. Scholars have argued...
Persistent link: https://www.econbiz.de/10009476317
This paper considers two main categories of knowledge sources and their impact on the innovation performance of enterprises: own-generation through R&D versus knowledge transfers via bought-in resources for innovation purposes, external collaborations on R&D, and internal sources within the...
Persistent link: https://www.econbiz.de/10009476322
This paper argues that, since a subsidiary is embedded in a dual context of both the MNE and the host environment, its strategic role should be assessed by its relative positions and contributions both within the knowledge networks of the MNE and the host country. Based on this, we develop a...
Persistent link: https://www.econbiz.de/10009476325