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Targeting college students on Facebook? How to stop wasting your money
Sashittal, Hemant C.; Sriramachandramurthy, Rajendran; … - In: Business Horizons 55 (2012) 5, pp. 495-507
While Facebook usage has seen explosive growth, scant research has explored returns on advertising dollars marketers … advertising dollars consumer goods firms spend on Facebook are likely wasted. This study highlights that, in addition to staying … in touch with friends and relatives, Facebook users are primarily motivated by three desires: (1) to voyeuristically peer …
Persistent link: https://www.econbiz.de/10010603468
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Analysis of social network applications for organic agrifood products
Scuderi, Alessandro; Sturiale, Luisa - In: International Journal of Agricultural Resources, … 10 (2014) 2, pp. 176-189
This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...
Persistent link: https://www.econbiz.de/10010797716
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CRM in social media: Predicting increases in Facebook usage frequency
Ballings, Michel; Van den Poel, Dirk - In: European Journal of Operational Research 244 (2015) 1, pp. 248-260
The purpose of this study is to (1) assess the feasibility of predicting increases in Facebook usage frequency, (2 … and group memberships, average photo album privacy settings, and recency of comments. Facebook and other social networks …
Persistent link: https://www.econbiz.de/10011209388
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Monitoring and protecting company and brand reputation on social networks: when sites are not enough
Becker, Kip; Nobre, Helena; Kanabar, Vijay - In: Global Business and Economics Review 15 (2013) 2/3, pp. 293-308
Companies are increasingly recognising that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a matter of days, reached out to millions about poor service or flawed products. Managing social...
Persistent link: https://www.econbiz.de/10010669010
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A Facebook ‘friend’ request from the boss: Too close for comfort?
Peluchette, Joy Van Eck; Karl, Katherine; Fertig, Jason - In: Business Horizons 56 (2013) 3, pp. 291-300
to explain how employees might react to a Facebook ‘friend’ request from their supervisor and why they might react that … comments support any of the aforementioned theoretical frameworks. We conclude with suggestions for how Facebook can be used in …
Persistent link: https://www.econbiz.de/10010664988
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Online news on Twitter: Newspapers’ social media adoption and their online readership
Hong, Sounman - In: Information Economics and Policy 24 (2012) 1, pp. 69-74
Many news organizations have recognized the potential of social media as a journalistic tool and have used social media marketing to attract online audiences. The aim of this study is to understand the implications of news organizations’ adoption of social media sites through (1) an...
Persistent link: https://www.econbiz.de/10010577773
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Selling to Millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business Horizons 55 (2012) 2, pp. 141-153
influenced by these reviews. Respondents show a definite preference for two online venues, Facebook and company websites, when …
Persistent link: https://www.econbiz.de/10010577852
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Redirecting direct selling: High-touch embraces high-tech
Ferrell, Linda; Ferrell, O.C. - In: Business Horizons 55 (2012) 3, pp. 273-281
Direct Sellers’ found that Facebook, YouTube, and Twitter represent the most widely employed social networks in the industry …
Persistent link: https://www.econbiz.de/10010577853
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Customer loyalty through social networks: Lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business Horizons 57 (2014) 6, pp. 709-717
Companies’ escalating investment in social media—in particular, in Facebook—has become reality. However, most firms … Facebook, we discovered that Facebook enhances the relations that increase loyalty via trust, customer satisfaction, perceived … managers to achieve customer loyalty: Facebook. …
Persistent link: https://www.econbiz.de/10011077911
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Business performance and social media: Love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business Horizons 57 (2014) 6, pp. 719-728
performance than Facebook. …
Persistent link: https://www.econbiz.de/10011077913