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~accessRights:"restricted"
~person:"Akcay, Okan"
~source:"econis"
~subject:"USA"
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Akcay, Okan
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Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
watch the Super Bowl. Its popularity is driving
marketing
forces such as TV commercials, corporate sponsorship, publicity …
Persistent link: https://www.econbiz.de/10011631620
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