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Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
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Foundational and contemporary issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012605578
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Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer … Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter … 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets …
Persistent link: https://www.econbiz.de/10012655221