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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Simple versus rich language in disclosure games
Hagenbach, Jeanne; Koessler, Frédéric - In: Review of economic design : RED 21 (2017) 3, pp. 163-175
Persistent link: https://www.econbiz.de/10011900134
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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Partial language competence
Hagenbach, Jeanne; Koessler, Frédéric - 2019
Persistent link: https://www.econbiz.de/10012060888