//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Arora, Anshu"
~subject:"Confidence"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Werbung
Brand management
3
Markenführung
3
Advertising
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Advertising effects
1
African-American stereotypes
1
Authenticity
1
Brand equity
1
Cultural identity
1
Designation of origin
1
Herkunftsbezeichnung
1
Innovation diffusion
1
Innovationsdiffusion
1
Kulturelle Identität
1
Markenwert
1
Stereotyp
1
Stereotype
1
Werbewirkung
1
advertising attitudes
1
advertising polysemy
1
consumer-based brand equity
1
consumer-basedbrand equity
1
contagion
1
country-of-manufacture
1
country-of-origin
1
diffusion branding
1
experimental research
1
levels of product involvement
1
polysemy
1
purchase intentions
1
slice-of-death
1
slice-of-life
1
stereotypical advertising polysemy
1
uncertainty avoidance
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Arora, Anshu
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Han, Heesup
4
Ko, Eunju
4
Konuk, Faruk Anıl
4
Park, Jungkun
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Abratt, Russell
3
Adeola, Ogechi
3
Arli, Denni
3
Brunner, Christian Boris
3
Chen, Huan
3
Faulkner, Margaret
3
Guo, Rui
3
Guzman, Francisco
3
Hudders, Liselot
3
Japutra, Arnold
3
Karray, Salma
3
Kennedy, Rachel
3
Kim, Eunjin
3
King, Karen Whitehill
3
Loureiro, Sandra Maria Correia
3
Madadi, Rozbeh
3
Milfeld, Tyler
3
Nguyen, Cathy
3
Pittman, Matthew
3
Rather, Raouf Ahmad
3
Seo, Yuri
3
Shoenberger, Heather
3
Smit, Edith G.
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
Ahn, Jiseon
2
more ...
less ...
Published in...
All
Journal of promotion management : JPM
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
2
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->