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~accessRights:"restricted"
~person:"Arora, Taanika"
~subject:"Werbung"
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Werbung
Advertising
5
Advertising effects
5
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Social Web
5
Social web
5
Werbewirkung
5
India
3
Indien
3
Indians
2
Millennials
2
credibility
2
entertainment
2
informativeness
2
interactivity
2
privacy concerns
2
social media
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Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
1
Credibility
1
Data protection
1
Datenschutz
1
Entertainment
1
FAV
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Facebook
1
Facebook advertising value
1
Incentives
1
Indian millennials
1
Informativeness
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Interactive media
1
Interaktive Medien
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Pre-Purchase Search
1
Purchase Intention
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Social Escapism
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Social Media
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Social Media Advertising Value
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Arora, Taanika
Septianto, Felix
18
Hudders, Liselot
11
Wu, Linwan
11
Eisend, Martin
10
Taylor, Charles Raymond
10
Yoon, Sukki
10
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
8
Evans, Nathaniel J.
8
Pelsmacker, Patrick de
8
Thaichon, Park
8
Haley, Eric John
7
Quach, Sara
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Torres, Ivonne M.
7
Yoon, Hye Jin
7
Zúñiga, Miguel Ángel
7
Bellman, Steven
6
Chen, Huan
6
Choi, Yung Kyun
6
Dahlén, Micael
6
Hayes, Jameson L.
6
King, Karen Whitehill
6
Naderer, Brigitte
6
Arora, Nilesh
5
Baek, Tae Hyun
5
Bang, Hye Jin
5
Castonguay, Jessica
5
Cauberghe, Veroline
5
De Jans, Steffi
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Feng, Yang
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Hatzithomas, Leonidas
5
Jang, Sungha
5
Kim, Kacy K.
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Ko, Eunju
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Koinig, Isabell
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Lee, Yoon-Joo
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Lou, Chen
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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1
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
2
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
3
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
4
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
5
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
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