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on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women ' s magazine …. Media representations influence, firstly, whether women perceive entrepreneurship as desirable and attainable, and thus … magazine in question portrays female entrepreneurship as focused on traditionally female activities and pursuits and as …
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The dynamics and performance of female‐owned companies in the United Kingdom are focused on. Women can be differentiated by behavioural and motivational factors in their desire to start up in business, although these groupings are fluid and women are capable of changing into different modes of...
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