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Associative classification (AC) is a promising data mining approach that integrates classification and association rule discovery to build classification models (classifiers). In the last decade, several AC algorithms have been proposed such as Classification based Association (CBA),...
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Classification based on association rule mining, also known as associative classification, is a promising approach in data mining that builds accurate classifiers. In this paper, a rule ranking process within the associative classification approach is investigated. Specifically, two common rule...
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A well-known classification problem in the domain of text mining is text classification, which concerns about mapping textual documents into one or more predefined category based on its content. Text classification arena recently attracted many researchers because of the massive amounts of...
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Associative classification (AC) is a data mining approach that uses association rule discovery methods to build classification systems (classifiers). Several research studies reveal that AC normally generates higher accurate classifiers than classic classification data mining approaches such as...
Persistent link: https://www.econbiz.de/10010555730
Associative classification is a branch in data mining that employs association rule discovery methods in classification problems. In this paper, we introduce a novel data mining method called Looking at the Class (LC), which can be utilised in associative classification approach. Unlike known...
Persistent link: https://www.econbiz.de/10008487414
entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it …, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is … more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every …
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