//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Bai, Billy"
~subject:"Confidence"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Werbung
Advertising
2
Brand management
2
Markenführung
2
Advertising effects
1
Attitudes
1
Behavioral intention
1
Beziehungsmarketing
1
Brand attachment
1
Brand image
1
Co-creation
1
Consumer behaviour
1
Consumer-generated advertisement
1
Customer integration
1
Customers
1
Internet marketing
1
Konsumentenverhalten
1
Kunden
1
Kundenintegration
1
Loyalty
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Relationship marketing
1
Rewards
1
Social Web
1
Social web
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bai, Billy
Hayes, Jameson L.
5
Septianto, Felix
5
Bellman, Steven
4
Cohen, Justin
4
Eisend, Martin
4
Han, Heesup
4
Ko, Eunju
4
Konuk, Faruk Anıl
4
Park, Jungkun
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Abratt, Russell
3
Adeola, Ogechi
3
Arli, Denni
3
Brunner, Christian Boris
3
Chen, Huan
3
Faulkner, Margaret
3
Guo, Rui
3
Guzman, Francisco
3
Hudders, Liselot
3
Japutra, Arnold
3
Karray, Salma
3
Kennedy, Rachel
3
Kim, Eunjin
3
King, Karen Whitehill
3
Loureiro, Sandra Maria Correia
3
Madadi, Rozbeh
3
Milfeld, Tyler
3
Nguyen, Cathy
3
Pittman, Matthew
3
Rather, Raouf Ahmad
3
Seo, Yuri
3
Shoenberger, Heather
3
Smit, Edith G.
3
Taylor, Charles Raymond
3
Voorveld, Hilde
3
Ahn, Jiseon
2
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->